Zequinha, the Imaginary Friend Design Mascot
The brand Imaginary Friend Design was an idea I had while talking with my husband when we were driving to Disney. We were talking about ghosts and crazy phenomenons which triggered an old memory of my imaginary friend from when I was 4 years old. He was tiny and blue, like a garden gnome. His name was Zequinha.
Since that conversation, I decided to use this idea as my personal branding logo. I searched for some gnome references and drew out some sketches. The initial idea in mind was to develop a branding that conveys what my skills and personality can offer. A friend that can help you design your ideas and bring them to life through visuals, models, and experiences. A brand that could give a friendly, sincere feeling through its shapes and colors.
An early sketch of the Imaginary Friend Design logo.
After some feedback and more designs, I decided to move past this concept and try a different approach.
The final logo of Imaginary Friend Design.
The business card developed in Adobe InDesign.
Here are some presentation renders made in Blender.
An early website concept made in Adobe XD.
